Disney TV Deal Announcement
MAKES PILOT SCRIPT DEAL
WITH THE DISNEY CHANNEL
Hollywood, CA -- Creative Space, a Los Angeles enrichment center that has garnered a national reputation for innovative classes for children, has made a pilot script deal with The Disney Channel to turn Creative Space’s popular “Super Heroes” class into a children’s television series. The show, called Mighty Tyler, is created by Creative Space partner Cheryl Bayer Brady (a former senior vice-president of comedy for FOX ), Phil Kellard and Tom Moore (The Wayans Brothers, Doogie Howser, M.D, Hooperman and Martin). The show will be executive produced by Kellard and Moore and Creative Space partners Brady, Jennifer Barrett Bernstein and Gayle Baigelman. Brian Geers at Creative Artists Agency represented Creative Space in this deal.
The 8-week Creative Space class allows kids to develop and create their own superheroes. Mighty Tyler is about a school for superheroes – K through 12 – as seen from the point of view of its newest student, thirteen year old Tyler Savage. The show is set in Greyfox Academy, a fictional school where students come to study, be among their peers, and hone their powers until they are ready to assume their secret identities, graduate in cap and cape, and go out to save the world. It’s about how they relate to each other, their eccentric teachers and the kids at the normal school across town.
A transition into the entertainment business was a likely move at this time for the partners in this two-year old business.
“Developing for television has always been a part of our overall mission”, says Brady. “In the last two years, we have been successful in establishing the Creative Space brand through our classes. Television is the next natural extension of the brand for us.”
At FOX, Brady’s credits included Malcolm in the Middle, That Seventies Show and The Simpsons). Prior to joining FOX, she was a packaging agent with emphasis in talent at Creative Artists Agency. She had also been head of talent and development for ABC Productions.
Gayle Baigelman has spent most of her professional life in the film industry. She had been the producing partner of director Norman Jewison (Moonstruck, The Hurricane). She has worked as a production executive for producer Jerry Weintraub and earlier, for actor/producer Robert de Niro. Just before leaving the industry, she was an independent feature film and television producer (“For Richer or Poorer”, “Bogus”, “Painted Word”).
Jennifer Barrett Bernstein was Creative Director at Warner Home Video, a Time Warner Company for several years. Prior to that she supervised the creative department for Charisma Records, a subsidiary of Virgin Records.
Creative Space opened in Hollywood in fall, 2001. But the idea began to germinate prior to that time when Brady and Baigelman talked at a children’s birthday party and knew there had to be a more interesting way to keep kids busy other than with bouncers and clowns. Lamenting the lack of innovative children’s programs and parties in Los Angeles, the two hooked up with Bernstein and met for coffee to commiserate. They were looking for classes for kids that just weren’t out there. An hour and a half and three iced mochas later, a partnership was formed. The women left their high powered positions behind to establish Creative Space.
Within three months, the trio created a business plan, brainstormed classes, and used their connections to find talent. The programs are challenging and unusual. Besides the super hero class, there is swashbuckling, design and build your own skateboard, fairy school, cultural cooking – and many others.
For more information about Creative Space, visit their website at www.creativespaceusa.com.