Meet our team of storytellers

 
Cheryl began her exciting career in entertainment working for great mentors such as Garry Marshall, Grant Tinker, Brandon Tartikoff and Peter Chernin. She opened her own casting company, Cheryl Bayer Casting, where she was known for finding talent for shows such as “In Living Color”, “Baywatch”, and “Dream On.” As the Head of Talent and Development at ABC Productions from 1992 to 1994, she worked in both comedy and drama development. During her tenure, Cheryl had a direct hand in marrying the writers and talent with shows such as, “Roseanne”, “My So-Called Life”, and “Home Improvement.” After joining Creative Artists Agency as a packaging agent, she developed new talent and created projects. While there she was an instrumental part in the success of shows such as "Sex and the City" and "Freaks and Geeks". Moving to Fox as Senior Vice President of Comedy, she developed over fifty scripts and was directly responsible for the success of “Malcolm in the Middle”, “That 70’s Show” and “Family Guy.” Leaving FOX to pursue her passion in Education, Cheryl founded a critically acclaimed and award-winning children’s business, Creative Space LLC. Creative Space was one of the first in Children’s Edutainment providing live events, preschool programming, summer day camp and sleep away camps. Cheryl then returned to producing with several projects including an award-winning civil rights documentary, “Booker's Place,” the launching of the Google Play campaign and the rebranding of Febreeze..  Additionally, she is responsible for launching ESPN W. Most recently, Cheryl co-produced “the Gaggle”, a sketch show based on a millennial dating book for ABC digital, “Modern Farmer” based on the magazine, “Awkward Family Photos” for USA, and “The Clapback” for WeTV. She also co-created and produced 20 episodes of a web series for Dreamworkstv “Cranky Carl.”  Excited about merging technology with entertainment and education, Cheryl co-founded Living Popups, LLC. Living Popups is an augmented-reality platform and media company focused on interactive, episodic storytelling through the medium of AR. In 2018 Living Popups created “The Aug-Mentors," a first of it’s kind original AR series which premiered at AWE and also created cutting edge characters for Charlie Fink’s book “Metaverse” that launched at CES. In 2019 “The Aug-Mentors” returned for the premiere of Charlie Fink’s new book “Convergence” released at SXSW. Living Popups is a leader in AR technology for education, tourism, and entertainment.

Cheryl began her exciting career in entertainment working for great mentors such as Garry Marshall, Grant Tinker, Brandon Tartikoff and Peter Chernin. She opened her own casting company, Cheryl Bayer Casting, where she was known for finding talent for shows such as “In Living Color”, “Baywatch”, and “Dream On.” As the Head of Talent and Development at ABC Productions from 1992 to 1994, she worked in both comedy and drama development. During her tenure, Cheryl had a direct hand in marrying the writers and talent with shows such as, “Roseanne”, “My So-Called Life”, and “Home Improvement.” After joining Creative Artists Agency as a packaging agent, she developed new talent and created projects. While there she was an instrumental part in the success of shows such as "Sex and the City" and "Freaks and Geeks". Moving to Fox as Senior Vice President of Comedy, she developed over fifty scripts and was directly responsible for the success of “Malcolm in the Middle”, “That 70’s Show” and “Family Guy.” Leaving FOX to pursue her passion in Education, Cheryl founded a critically acclaimed and award-winning children’s business, Creative Space LLC. Creative Space was one of the first in Children’s Edutainment providing live events, preschool programming, summer day camp and sleep away camps. Cheryl then returned to producing with several projects including an award-winning civil rights documentary, “Booker's Place,” the launching of the Google Play campaign and the rebranding of Febreeze..

Additionally, she is responsible for launching ESPN W. Most recently, Cheryl co-produced “the Gaggle”, a sketch show based on a millennial dating book for ABC digital, “Modern Farmer” based on the magazine, “Awkward Family Photos” for USA, and “The Clapback” for WeTV. She also co-created and produced 20 episodes of a web series for Dreamworkstv “Cranky Carl.”

Excited about merging technology with entertainment and education, Cheryl co-founded Living Popups, LLC. Living Popups is an augmented-reality platform and media company focused on interactive, episodic storytelling through the medium of AR. In 2018 Living Popups created “The Aug-Mentors," a first of it’s kind original AR series which premiered at AWE and also created cutting edge characters for Charlie Fink’s book “Metaverse” that launched at CES. In 2019 “The Aug-Mentors” returned for the premiere of Charlie Fink’s new book “Convergence” released at SXSW. Living Popups is a leader in AR technology for education, tourism, and entertainment.

Cheryl Bayer

CEO

Jamie Dixon, a member of the Motion Picture Academy, is a leading innovator in using cutting edge technology in the field of entertainment. From innovating 3D stereo computer graphics and animation to creating digital scanning, printing and production techniques that were among the earliest stirrings of modern digital filmmaking he is always exploring what technology can add to the storytelling process. Currently, his application of character based storytelling to AR is opening up new avenues of socially immersive entertainment. His visual effects work can be seen in on over 100 major motion pictures. Jamie’s creation of the face transitions in Michael Jackson's Black or White music video made the word “morphing” a permanent part of our cultural lexicon.

Jamie Dixon

CTO

 
Harvard Grad, magna cum laude no less, has combined her love for creating content and working with high school students. Katie soon realized no one was concerned with showing kids how to learned based on what works for them, individually. So she and Hunter co-authored a book dedicated to just that,  The Straight-A Conspiracy: Your Secret Guide to Ending the Stress of School and Totally Ruling the World.  She has also followed her passions of writing, directing, and performing, and has co-created a number of series for The Hub, IFC, ABC Digital, and the web.

Harvard Grad, magna cum laude no less, has combined her love for creating content and working with high school students. Katie soon realized no one was concerned with showing kids how to learned based on what works for them, individually. So she and Hunter co-authored a book dedicated to just that, The Straight-A Conspiracy: Your Secret Guide to Ending the Stress of School and Totally Ruling the World. She has also followed her passions of writing, directing, and performing, and has co-created a number of series for The Hub, IFC, ABC Digital, and the web.

Katie O'Brien

Creative Content Officer

Hunter is a Harvard educated writer, podcaster, entrepreneur and all over witty raconteur. He researched cancer with James Watson, co-discoverer of the DNA double helix, discovering that the divide in communication between scientists and the general public stands in the way of progress. This is a topic that became the focus of his career. He founded Overqualified Tutoring, which applied the latest findings in neuroscience and psychology to help students of any age succeed. He currently co-hosts with comedian Bryan Callen the podcast, Mixed Mental Arts, reaching 250,000 downloads a month.

Hunter is a Harvard educated writer, podcaster, entrepreneur and all over witty raconteur. He researched cancer with James Watson, co-discoverer of the DNA double helix, discovering that the divide in communication between scientists and the general public stands in the way of progress. This is a topic that became the focus of his career. He founded Overqualified Tutoring, which applied the latest findings in neuroscience and psychology to help students of any age succeed. He currently co-hosts with comedian Bryan Callen the podcast, Mixed Mental Arts, reaching 250,000 downloads a month.

Hunter Maats

Creative Content Officer

Paula is a fanatic traveler, tech lover and book junkie. After attending Loyola Law School she specialized in corporate law with an emphasis on golf course acquisition, land use issues, and real estate finance. She became interested in educational issues when she helped a Japanese language school open a campus in Los Angeles. As a mother of three, she saw a void in public education, and she became of service by being President of the PTA and a Board Member of a non-profit corporation that supported a local public school. Paula continually created ways of looking to instill values and a meaningful education to her own kids and then the community at large.

Paula is a fanatic traveler, tech lover and book junkie. After attending Loyola Law School she specialized in corporate law with an emphasis on golf course acquisition, land use issues, and real estate finance. She became interested in educational issues when she helped a Japanese language school open a campus in Los Angeles. As a mother of three, she saw a void in public education, and she became of service by being President of the PTA and a Board Member of a non-profit corporation that supported a local public school. Paula continually created ways of looking to instill values and a meaningful education to her own kids and then the community at large.

Paula Davidson 

Head of Business Development

Ken   began his animation career as a modeler for a small boutique VFX Company based in Los Angeles. His talents soon lead him to being made Lead Artist for Motorola’s New Product Release packages and he worked on projects for Absolute Vodka, T-Mobile, HP, and Disney Theme Park commercials. . He found a creative home at Hammerhead Productions as a CG Supervisor and spearheaded the effort to use new technologies to simplify animation using advanced GPU rendering technology.

Ken began his animation career as a modeler for a small boutique VFX Company based in Los Angeles. His talents soon lead him to being made Lead Artist for Motorola’s New Product Release packages and he worked on projects for Absolute Vodka, T-Mobile, HP, and Disney Theme Park commercials. . He found a creative home at Hammerhead Productions as a CG Supervisor and spearheaded the effort to use new technologies to simplify animation using advanced GPU rendering technology.

Ken Pellegrino 

Animated Development

Christian   is an all around technological artist with a 20-year history in visual effects, computer graphics and associated software development. He set up the virtual production stage for Avatar, developed a complete asset and project production management system for Origami Digital, built rendering production pipelines for Sony Pictures Imageworks, Henson Studios, and many more. He is a skilled VR/AR artist and has automated the workflow and has built ride-film applications targeted to Oculus and GearVR for Threshold Entertainment and Pure Imagination Studios. He has also implemented real-time hair/fur on PlayStation 3. He is also lead developer of Argonaut and Bubo products for gait analysis.

Christian is an all around technological artist with a 20-year history in visual effects, computer graphics and associated software development. He set up the virtual production stage for Avatar, developed a complete asset and project production management system for Origami Digital, built rendering production pipelines for Sony Pictures Imageworks, Henson Studios, and many more. He is a skilled VR/AR artist and has automated the workflow and has built ride-film applications targeted to Oculus and GearVR for Threshold Entertainment and Pure Imagination Studios. He has also implemented real-time hair/fur on PlayStation 3. He is also lead developer of Argonaut and Bubo products for gait analysis.

Christian Aubert

App Development

Rashel Mereness graduated from USC law school. She has worked with television production companies for the past 20 years. Rashel worked in Business Affairs at FOX where she helped to negotiate production and licensing agreements. She later worked for their syndicated programming company 20th Television, helping to start My Network TV. As a solo practitioner, Rashel’s clients include major television studios such as FremantleMedia, as well as numerous independent producers, writers and on-camera talent. In addition, Rashel has been on the forefront of new media programming, including working with several YouTube channels and production deals for made-for-new media programming. Rashel is also a writer and documentary film-maker.

Rashel Mereness graduated from USC law school. She has worked with television production companies for the past 20 years. Rashel worked in Business Affairs at FOX where she helped to negotiate production and licensing agreements. She later worked for their syndicated programming company 20th Television, helping to start My Network TV. As a solo practitioner, Rashel’s clients include major television studios such as FremantleMedia, as well as numerous independent producers, writers and on-camera talent. In addition, Rashel has been on the forefront of new media programming, including working with several YouTube channels and production deals for made-for-new media programming. Rashel is also a writer and documentary film-maker.

Rashel Mereness

Consultant

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Morgan Grimm

Intern